Migros magazine is looking for non-readers
Migros Magazine reaches over 3 million readers. It’s hard to find anyone who doesn’t read it. This is the basic idea behind the online campaign by Leo Burnett Switzerland.
Banners lead to the microsite Three Million Readers.ch. And those who look closely there will not only discover interesting target groups, but can also win attractive prizes - if they find the few non-readers who have snuck in. The online campaign runs on advertising and marketing portals.
Responsible at Migros Media: Rolf Hauser (Publishing Director), Patrick Rohner (Head of Media and Marketing Services), Theresa Wuitz (Marketing Manager Online). Responsible at Leo Burnett: Vanessa Mermoud, Anna Leudolph, Fabian Windhager (creation), David Fischer, Pablo Schenke (CD), Isabelle Meier, Ingrid Zumkehr (consulting), Erasmo Palomba (art buying); Cut-Up (film production), Gregor Brändli (direction), adresult (programming).
