Republica promotes short film competition for Swisscow
The Swiss Cattle Breeders' Association, Swissherdbook, is celebrating its 125th anniversary with a major trade show, Swisscow 2015. The event also includes a short film competition, which Republica promoted with an online clip.
Swisscow 2015 is opening its doors these days. The three-day festival will also celebrate the 125th anniversary of the organizer, the Swissherdbook cattle breeding association. Swisscow 2015 offers a rich program with cattle breeding competitions, a farmers' market, brunch and many show acts.
One highlight is the award ceremony for the winning entries in a short film competition. The only condition for participation: the protagonist of the film must be a cow. Republica was commissioned by Swissherdbook to design and shoot the viral clip to promote the competition. The Bern-based creative agency was able to recruit a particularly ambitious actress for the leading role in the film.
The short clip was used as a viral and online film in the run-up to Swisscow 2015. In addition to the film, Republica also created the key visual, the competition platform and other measures to promote the event.
Responsible at Swissherdbook: Ursula Gautschi (Head of Communications), Simon Langenegger (Project Manager). Responsible at Republica: Marge Fellerer (Creative Direction) Andreas Szentkuti, Daniel Kunz, Sebastian Kenney (Script and Text), Tom Wyss (Consulting), Cheese & Chocolate Film (Production), Martina Lory (Voice of Marylin).
