Republica: International campaign for BE! Tourism and Skywork Airlines

It uses catchy visuals to advertise direct flights to Bern, which bring passengers closer to a large number of vacation destinations than any other Swiss airport.

Skywork Airlines flies directly to Bern Regional Airport in Belp from 19 cities throughout Europe. It is not only closer to a large number of tourist destinations than any other airport. Its compact size also allows for quick handling. This means that anyone flying to Bern lands directly on vacation in the Bern-Bernese Oberland region.

Based on this insight, the Bern-based creative agency designed an international campaign for flights to Bern on behalf of its clients BE! Tourism - the tourism marketer of the Canton of Bern - and Skywork Airlines, the Bernese creative agency has designed an international campaign for flights to Bern. The visual for various destinations in the vacation paradise of the Bernese Oberland, such as the Jungfrau Region, rolls out the green carpet for passengers. The visual for the promotion of the World Heritage city of Bern is a cobblestone carpet. The themed carpet not only highlights the advantages and proximity of the tourist destinations, but also the warm welcome in the Canton of Bern and the quality of Skywork Airlines.

The campaign has been running since early summer in the form of advertisements, banners and promotions in the German, Dutch and UK markets, focusing on the respective departure destinations. It will be continued in winter with new subjects.

Responsible at BE! Tourism: Harry John (Director), Catherine Raemy (Marketing Manager). Responsible at Skywork Airlines: Martin Inäbnit (CEO), Myriam Schneider (Key Account & Sales Manager) Franziska Meyer (Marketing).Responsible at Republica: Chris Morgan (Creative Direction, Art Direction), Andreas Szentkuti (Text), Nadia Jost/Aline Windler (Graphics), Gary Jude (Digital Artist), Daniela Zehr/Fabio Zahnd (Consulting), Eliane Clerc (Photography).