KSP makes fashion trends look old for Schulthess
Schulthess's product launch campaign shows that outstanding quality outlasts any trend. It was created by KSP.
This month, KSP launches the launch campaign for the new Spirit washing machines and tumble dryers from Schulthess. The focus is on the exceptional quality that gives Schulthess appliances a long, hard-working life. For this, KSP's creatives play on the theme of longevity with a surprising reference to fashion, music and love:
The new campaign shows everything that comes and goes in the busy life of a Schulthess machine, while it washes unimpressed. And washes. And washes.
The product campaign marks a change in image communication, as it reinterprets the Schulthess quality promise. A quality promise of the only brand for laundry care that has been developing and producing its appliances in Switzerland for 170 years. And which is thus more than ever in the spirit of the times.
Responsible at Schulthess: Nicole Gillhausen (Head of Marketing), Bernardo Botella (Advertising Manager), Hans Peter Stamm (Member of the Executive Board). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (overall responsibility), Samuel Knaus (creative direction), Rahel Witschi (art direction), Christian Stüdi, Dominic Wirz (text), Christoph Ilg (consulting direction), Angela van der Sman (consulting); Jonathan Heyer (photo); Pixelpolish (image editing); Onfilm (film production); Lukas Wälli (direction).
