Last but not least: Scratching fun
But it's about time: with the "Scratchbottle", BBDO Berlin and Beck's are tapping into a gap in the market and meeting a strange customer need.
You know it, but it's hard to explain: The irrepressible urge to scratch beer bottles. Bottle necks with aluminum labels are particularly affected. Many beer bottle holders are - usually unconsciously and in the middle of a conversation - true artists when it comes to working the surface with their fingernail. You just can't help it. Incidentally, many of us feel the same way with paper labels, even if more precise and beautiful works of art are possible in aluminum.
It was only a matter of time before someone came up with the idea of designing a beer bottle entirely around this strange but widespread need. Beck's and BBDO Berlin have now launched the limited "Scratchbottle" edition. The bottle is a playground for the fingernail. Just looking at the pictures makes you want to let off steam on the bottles. Even if Beck's is not one of your personal beer favorites. A selling point is a selling point. For a change, pointless waste of aluminum is at least fun. (hae)
