Serranetga: National youth campaign for UBS
The current UBS youth campaign is striking a chord with its target audience by focusing on travel. Thousands of young people have already entered the contest. Serranetga is responsible for the campaign's concept and execution.
Travel is very popular among students. Unfortunately, their vacation dreams are often dashed by a lack of small change. No wonder, then, that the "UBS Campus Break" has just become a hit at Swiss universities. The campaign is designed for high shareability: Students can take a weekly quiz to find out which highlight best suits them for the trip in question and then immediately share their personal travel type with friends via social media.
The campaign will be advertised to specific target groups on mobile and social media. In addition, the campaign is advertised in selected university magazines and at all UBS offices. The topic, which has an affinity with the target group, and the high level of viral dissemination have meant that the "UBS CampusBreak" has already generated thousands of entries in the first week. After the "Style Battle" in spring, the "UBS CampusBreak" is already the second youth campaign that Serranetga has implemented for UBS.
Landing page: Ubs.com/campusbreak
Responsible at UBS: Daniel Fischer (Head of Marketing, UBS Switzerland), Martha Braide (Marketing Key Account Management Private Clients), Mirela Jusic (Online Marketing). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Florian Beck (ECD), Daniel Zuberbühler (Client Service Director), Barbara Flury (Consulting), Florian Bosshard (Art Direction), Tobias Brunner (Screendesign), Thomas Blumer, Antonia Meyer, Leoni Klump (Text/Concept), Diego Dirren (Technical Project Management), Futuretek (Programming), Oliver Nanzig (Photography), Reddepartment (Production).
