Dynamite: Viral Hit "Schäri, Schtei, Papier
At the media conference for the "Generally friendly" campaign, the two actors Dominik Gysin (Ex Rätpäck) and Jonathan Loosli used a hidden camera on Limmatquai to show how they resolve traffic conflicts in their own way.
The scene was filmed with a hidden camera and posted on the Facebook page of the Zurich city police. Within a few hours, the clip caused a furor and heated discussions far beyond the city limits. In figures: Over 1.4 million people reached, 680,000 views, almost 5500 likes, over 5800 shares and 800 comments. The hidden camera campaign was produced by the film service of the city police. The concept came from Dynamite. The idea was developed in close collaboration with Domink Gysin. The campaign is part of the "generally friendly" campaign (Werbewoche.ch reported).
Responsible at the Zurich City Police: Rolf Nägeli (Head of the Prevention and Communication Division), Micheal Wirz (Head of the Communication Division) Gabriela Affeltranger (Head of Crime and Traffic Accident Prevention), Reto Bohrer and Markus Eigenmann (Specialist Advisors for Prevention). Responsible at the Traffic Department of the City of Zurich: Esther Arnet (Director), Wernher Brucks (Head of Road Safety) Heiko Ciceri (Head of Communications); responsible for Dynamite: Siegfried Simader (Art Direction), Massimiliano Madonna, Roger Bosshart (Strategy/Consulting), Urs Zwyssig (Text/Concept), Filmdienst Stadtpolizei (Film).
