Ruf Lanz develops campaign for energy company CKW
The Ruf Lanz agency has created three new ad campaigns for CKW that address issues such as workplace safety, a reliable power supply, and apprentice training.
Centralschweizerische Kraftwerke AG (CKW) has been supplying 80 municipalities in the canton of Lucerne with electricity for over 115 years. Ruf Lanz has been communicating for the company since winning the pitch in early summer 2009. Now three further subjects are available, which focus on aspects such as workplace safety, reliable power supply and apprentice training.
Responsible at CKW (Centralschweizerische Kraftwerke AG): Dominik Müller (Head of Corporate Communications), Vanessa Schönbächler-Ghilardi, Seraina Schmidt (Head of Corporate Communications). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Andreas Hornung, Markus Ruf (Text), Michael Gassler, Dennis Maitzen, Marcel Mägerle (Consulting). Photography: Laurent Chandon, Oliver Nanzig and archive.
Responsible at CKW (Centralschweizerische Kraftwerke AG): Dominik Müller (Head of Corporate Communications), Vanessa Schönbächler-Ghilardi, Seraina Schmidt (Head of Corporate Communications). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Andreas Hornung, Markus Ruf (Text), Michael Gassler, Dennis Maitzen, Marcel Mägerle (Consulting). Photography: Laurent Chandon, Oliver Nanzig and archive.
