Walder,Advertiser: Every day for Energy Uster
Energie Uster has revised its strategy, products and services in response to changes in the market environment and customer needs. Walder, Werber developed the new positioning and the new corporate design for the energy service provider.
From September 1, 2015, over 25,000 customers in the supply area will benefit from the choice of different energy products. In addition to positioning, the agency is responsible for the entire market presence and the implementation of all communication measures: Website, business stationery, mailings, product and image brochures, magazine, branding and signaling, PR measures and trade fair presence. For the big bang, walder,werber developed the image campaign with an emotional image film. The claim "Every day" emphasizes the importance of energy products for our lives and forms the basis for the image measures. Energy accompanies us through life, gives us drive, safety and security. Always and everywhere.
Responsible at Energie Uster: Bruno Modolo (Chairman of the Executive Board), Philippe Joss (Member of the Executive Board). Responsible at Walder, Werber advertising agency: Sandro Walder (overall management); Stefan Moeschlin (creative direction), Flurina Decasper (text), Anna Kindlimann, Caroline Breitenmoser, Jacqueline Graf (art direction), Michael Döös (screen design), Catherine Schubiger, Anja Grob (graphics), Corsin Kessler (DTP/production management), Daria Haas (media planning). Responsible image film: Walder, Werber (idea/concept/text), Tasty Pictures (film production), Shining Pictures (co-production), Sean Fee and Ari Zehnder (director), Daryl Hefti (camera), Tom Karrer (camera assistant), Raphael Toel (lighting), Dominik Suppiger (DIT), Jürgen Kupka (color grading), Bardo Eicher (sound design, Jingle Jungle Tonstudios), Lea Fee (producer, Tasty Pictures GmbH), Mia Odermatt (producer, Eqal Visual Productions), Lukas Stadelmann (music), Felicitas Dagostin (set), Johanna Heimlicher (costume), Nicola Fischer (hair & make-up).
Photography image campaign: Samuel Trümpy
