What the heart desires
Evoq has developed a comprehensive brand identity for Switzerland's first outpatient heart clinic.
In just three months, Evoq realized all brand and design elements of the new brand identity of the cardiac clinic in Pfäffikon, from the new clinic name Cardiance Clinic to the door sign. A comprehensive Website and the entire business and marketing documentation round off the communication activities.
The new appearance focuses on the holistic care of patients and expresses the combination of modern, cutting-edge medicine with a relaxed, familiar atmosphere. The bright, friendly color concept and the organic shape of the logo have also been translated into the interior design and signage.
Evoq also organized a specialist symposium for top cardiology physicians as well as the opening event, which took place at the same time and was attended by over 100 invited guests from the worlds of medicine and politics.
Responsible Cardiance Clinic: Ahmed Khattab, Thomas Mattig, Kerstin Khattab. Responsible at Evoq: Adrian Schaffner (mandate management), Nicola Lutz (consulting, project management), Sara Streule (design direction), Sandra Spielmann (design), Corinne Brunner (web design), Oliver Weibel (programming), Susanne Pfäffli (text). Other responsible persons: Erik Voskuijl (project management, VIM Group), Yannik & Kim Kühschweiger (event management, freak einfach events).
