Y&R: Perfect conditions for a test drive
At the «Audi Mountain Test Drive,» visitors can test drive the legendary quattro drivetrain right where it’s the most fun. Y&R created the advertising materials and a virtual Alpine drive.
As part of the "Audi Test Drive" series, two new Audi models - a spacious Audi Q7 or a sporty Audi TT Roadster - can be test-driven at the Hotel Intercontinental Davos and the W Hotel Verbier to see if they are suitable for the mountains. Together with Audi, Y&R Group Switzerland created all the advertising materials to draw hotel guests' attention to the test drive days: In addition to information flyers, a contest, rollups and the branded Test Drive Desk, a new ride for the 3D technology Oculus Rift was also designed for the test drives. This time, the waiting time until the actual test drive is appropriately shortened with a breathtaking ride on a narrow pass road in spectacular Alpine scenery. The two Audi models and the virtual ride can be experienced live at the W Hotel Verbier until September 13, 2015.
Responsible at Amag Automobil- und Motoren AG: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Stefanie Koch (Head of Marketing Communication Audi), Svenja Lyhs (Head of Sponsoring Audi), Lorenz Luginbühl (Project Manager Land of quattro). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Andrei Vid (AD), Stefan Cramer (text), Susan Baumgartner, Lukas von Wartburg, (consulting), Catherine Pearson (DTP) Elias Zurbuchen, An Le (3D), promotion by Allaccess.
