USP: "no one too small to be a chef".
With its mobile show kitchens, USP is currently on a Switzerland-wide cooking promotion tour for Uncle Ben’s through the end of October, inviting children and their parents to try their hand at cooking at 20 Coop stores.
Uncle Ben's is dedicated to the socially important topic of healthy eating and to this end has come up with a concept that actively involves families and their children. "Ben's Beginners" focuses on the fun that children experience when cooking together. The promotion mechanism includes a large Ben's Beginners show kitchen, which is set up inside a sales outlet and allows children to prepare their favorite rice dish on site. Fresh food is available, which is cooked with different types of Uncle Ben's rice to create a simple, healthy and nutritious dish.
USP successfully won this contract in a pitch against other agencies and this year is taking on the complete project management from A to Z for the large-scale activity. From mid-August to the end of October, the Switzerland-wide cooking promotion tour will be held in 20 Coop stores. USP is responsible for all phases of project management for the roadshow and is in charge of logistics, including setting up and dismantling the stand infrastructure, coordinating the entire implementation with the Coop stores, procuring all promotional materials and recruiting, scheduling and training the promotional staff. The entire campaign is accompanied by an attractive photo competition with online voting, in which participating families can win attractive prizes.
