Publicis warns for NZZ relaunch with pencil
In the 230th year of its existence, the Neue Zürcher Zeitung has been published in a fundamentally revised form since September 23. The Publicis Group is providing communications support for the appearance of the all-new Neue Zürcher Zeitung.
In the 230th year of its existence, the Neue Zürcher Zeitung has been published in a fundamentally revised form since September 23. The Publicis Group is providing communications support for the appearance of the all-new Neue Zürcher Zeitung.
The revised form is a milestone on the design path of the paper, as the last major revision - the move away from the Fraktur typeface - took place more than 60 years ago, the agency writes in a statement. In the conviction that first-class, well-founded information from the NZZ has good prospects in printed form, the company wants to keep its flagship on the road to success with this step, despite the challenges posed by new information carriers, changing reading habits and the demands of the volatile advertising market.
The campaign works on different communication levels: With the slogan "Proven quality, now in a new form," which is also reflected in the subjects, as the blue pencil remains as the central visual, but it now carries eye-catching warning stickers. The warnings refer to the consequences that reading the Neue Zürcher Zeitung can have. And for a newspaper that combines substance and aesthetics, the message continues, these could only be positive consequences.
The revised form is a milestone on the design path of the paper, as the last major revision - the move away from the Fraktur typeface - took place more than 60 years ago, the agency writes in a statement. In the conviction that first-class, well-founded information from the NZZ has good prospects in printed form, the company wants to keep its flagship on the road to success with this step, despite the challenges posed by new information carriers, changing reading habits and the demands of the volatile advertising market.
The campaign works on different communication levels: With the slogan "Proven quality, now in a new form," which is also reflected in the subjects, as the blue pencil remains as the central visual, but it now carries eye-catching warning stickers. The warnings refer to the consequences that reading the Neue Zürcher Zeitung can have. And for a newspaper that combines substance and aesthetics, the message continues, these could only be positive consequences.
