Absolutely no label: Swiss art campaign against prejudice

Under the motto "In an absolut World There Are No Labels", "Absolut" is launching a global campaign against prejudice. In Switzerland, the brand has collaborated with young talents in an art campaign that creatively breaks down society's "pigeonhole thinking", the agency writes in a press release on Wednesday. The Swiss artists' collective "Nerves" has worked with www.nolabels.ch created an interactive No Label Task Force, which works together with "Absolut" for all those who suffer from prejudice on a daily basis.
In it, visitors are motivated to become "No Label Fighters" themselves, encouraging others to question their own preconceived ideas and see the person behind the label. In three short films, young filmmaker Désirée Gnaba, a student at the Zurich University of the Arts (ZhdK), calls on people not to be held back by prejudices, but to be proud of their own identity. Absolut" is also freeing itself from all labels for this campaign and launching a naked "Absolut Special Edition" without logo or label. "Absolut" is thus reminding people to focus more on the inner values again, the agency continues. The limited "Absolut No Label Special Edition" is now available in Switzerland.