Ruf Lanz: Hiltl moves to the top
Starting in September, you’ll be able to enjoy Hiltl’s vegetarian and vegan specialties even at lofty heights. Ruf Lanz is announcing the new rooftop terrace with a launch campaign.
There are around 150 seats on the PKZ Women roof terrace at Bahnhofstrasse 88, both indoors and outdoors on the third floor, including a café, lounge and bar. The fact that Hiltl is drawn to the top is illustrated by Ruf Lanz's launch campaign with a striking analogy. Since 2007, the creative agency has been making sure that Hiltl is on everyone's lips in Zurich with its multiple award-winning campaigns. The new subjects for the roof terrace are used on posters, advertisements, postcards and in various online applications.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgeman (marketing + communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser, Grit Wolany (Art Director), Florian Birkner (Text), Laura Hofer( Graphics), Pascal Trütsch (Consulting). Photography and image editing: Tobias Stierli, Simone Vogel (Flaeck.ch).
