Swiss advertising market continues to decline
The advertising market in Switzerland continued to weaken in July. Advertising spend fell by 1.4 percent year-over-year to 283.1 million francs. Cumulatively over seven months, total advertising spend is also down 1 percent to 2.66 billion francs.
Traditionally, July is always the weakest month for advertising, writes the market research company Media Focus in its press release on Tuesday. Compared to July 2014, companies from the cosmetics and personal care (-24.6 percent), services (-22.1 percent) and public transport (-26.9 percent) sectors once again placed fewer advertisements. By contrast, advertising for vehicles (+39.6%) was in the fast lane, but more was also spent on advertising in the fashion and sporting goods sector (+11.8%) and by pharmaceutical companies (+12.3%). Advertising placements are valued for the statistics at the official rates of the advertising media. Discounts are therefore not taken into account. (SDA)
You can find the entire Media Focus Advertising Market Tren Report July 2015 at here (PDF).
