Eyecatcher: "Goodie machine" for Salt
This year, Eyecatcher not only gave the Salt Cinema website a fresh new look, but also represented Salt at the event with an interactive installation.
The highlight of Salt's promotion area was the goodie machine, which was designed by the digital agency Eyecatcher. For this, they completely rebuilt a snack vending machine, integrated an iPad as a user interface and thus intervened in the control electronics of the vending machine. The installation is filled daily with goodies from Salt. These can either be won via a game on the iPad or the visitor buys the desired gadget, which is ejected immediately in both cases. Payment is handled via the mobile phone.
One installation was in operation in Zurich, one in Bern and one in Basel. After the Salt Cinema season, the vending machines will be used at other events.
Thus, Salt has used the entire range of services of the Eyecatcher agency again this year: Redesign of the website Saltcinema.ch, invitation management solution EyeVIP, a tablet application for six premium seats and, as a highlight, an interactive goodie machine.
