The House: Fresh wind for Ifolor
Since August 25, Ifolor has been on a promotional tour in Switzerland with the Facelift photo booth, promising a 350km/h photo experience for the whole family. Responsible for concept and implementation is The House.
The idea behind this special photo promotion, which has already made stops at Zurich's main train station and at the Seenachtsfest in Kreuzlingen, is simple: the action should surprise and be fun. A pleasant additional effect: in high summer temperatures, a little cooling is provided.
The ifolor Facelift photo booth, produced especially for the tour, is a special design that produces an air blast of 350km/h shortly before the photo is released. The result: a unique souvenir in the form of a blown snapshot. The photos can be taken home free of charge and, via the code on the photo, entitle you to take part in the big facelift competition on the event microsite produced for this purpose. Facelift.ifolor.ch.
The promotion will be advertised via all Ifolor onsite channels, newsletters, the company's own social presences, regional radio spots and flyers at the respective events. The next three events: August 22 (Bern Bahnhof), September 5 (Basel Bahnhof SBB) and September 19/20 Lucerne Bahnhof.
Responsible at Ifolor: Domenic Rimathé (CMO), Dominique Baumann (Head of Marketing and Communications DACH). Responsible at The House: Grischa Rubinick (Executive Creative Director), David Roth (Creative Director Copy), Stephan Ziegler (Art Director Digital), Daniele Pucci (Art Director), Nico Podgorny (Consulting), Guy Collé (Development), Jasmin Kaltenegger (Media Producer), Photography: Jonathan Heyer, Film: Red.department, Events: Burlon Stoltmann.
