SFLB shows Annabelle what makes women tick
The SFLB agency has created new subjects for the women's magazine Annabelle. These are intended to show what and, above all, how much happens in women's minds when they think about a topic.
Annabelle is written by women for women. The editors and authors therefore know their target audience inside out. They know what women want to read about and what they think - and also how much they think. With this in mind, the Spillmann/Felser/Leo Burnett agency has created a series of new image subjects. They show in a humorous way what and, above all, how much happens in women's minds when they think about a topic.
The advertisements will appear immediately in various print titles.
>To the subject "Pregnancy"
>To the subject "Flirt"
Responsible at Annabelle: Alex Oeschger (Head of Marketing), Sandra Gmür (Head of Reader Market). Responsible at SFLB: Maren Beck (text), Natasha La Marca (AD) Sarah Hauenstein (illustration), Martin Spillmann, Patrick Suter (CD), Sabrina Wirz, Danielle Dubach, Pam Hügli (consulting).
The advertisements will appear immediately in various print titles.
>To the subject "Pregnancy"
>To the subject "Flirt"
Responsible at Annabelle: Alex Oeschger (Head of Marketing), Sandra Gmür (Head of Reader Market). Responsible at SFLB: Maren Beck (text), Natasha La Marca (AD) Sarah Hauenstein (illustration), Martin Spillmann, Patrick Suter (CD), Sabrina Wirz, Danielle Dubach, Pam Hügli (consulting).
