Bolero gets redesign and becomes bilingual
The Swiss fashion magazine, with a 25-year history, is undergoing a comprehensive makeover. Havas Worldwide Zurich is supporting the relaunch with a print campaign and a newly developed website.
In doing so, the agency is taking account of the new orientation, which gives the magazine a more international flavor. This without neglecting its special expertise in Swiss fashion and art. Users will therefore find Website In addition to exclusive editorial content, there is also an Instagram feed with personal highlights from the Bolero crew.
The new look will be publicized in the traditional media with a striking presentation of the new cover. The advertisements are designed for use throughout Switzerland - as of August 26, the title will also be available for the first time as a French-language edition in French-speaking Switzerland.
Responsible at Bolero: Sabina Hanselmann-Diethelm (Editor-in-Chief), Thomas Passen (Head of Ringier Publishing Media), Nadine Augé (Head of Magazine Reader Market), Sabrina Zakowski (Product Manager Bolero & SI Style), Renée Schauecker (Product Manager Digital), Irina Possenti (Editorial Assistant), Rostislav Zotin (Head of Digital Magazines). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Folker Wrage (CCO), Michael Kathe (CD), Denise Frech (AD), Joy Guerotto (graphic designer), Mathias Bart (text), Caroline Ronzani, Nuria Büchi (consulting). Responsible at Havas Worldwide Digital: Peter Rehnke (overall responsibility), Arnaud Fasnacht (Digital Project Manager), Merlin Zuni (Digital CD), Anneline Cachat (Graphic Design).
