Ruf Lanz for the VBZ: The streetcar as a papamobile
The Pope calls for greater environmental awareness. Ruf Lanz offers him a new Popemobile on behalf of the VBZ.
In his recently published environmental encyclical "Laudato si", Pope Francis calls for a drastic reduction in carbon dioxide emissions in view of climate change. Translated to Reformed Zurich, this means: It pays to change trams. After all, a single streetcar lane carries the same number of people as five car lanes. And one person in a streetcar causes 13 times less CO2 emissions than one person in a car (with average occupancy). A fitting occasion for Ruf Lanz to offer the streetcar as a papamobile to the environmentally conscious Pope when he comes to Zurich one day. The latest subject of the award-winning VBZ campaign is currently appearing in 20 Minuten as well as in online applications.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Dave Schellenberg (Graphics), Markus Ruf (Text), Tanja Felix, Pascal Trütsch (Consulting). Photography: Archive. Image processing: Dave Schellenberg.
