Switzerland Tourism: Philippe D. Clarinval becomes new Country Manager Netherlands
Switzerland Tourism has appointed Philippe D. Clarinval as the new country manager for the Netherlands, a key priority market. He succeeds Corinne Genoud.
The Netherlands is of particular importance within ST's international market portfolio: the traditional priority market ranked eighth among foreign markets in terms of overnight hotel stays in 2014 (after the Gulf States and ahead of Belgium) and will continue to shape the future of tourism in Switzerland with its more than 680,000 overnight hotel stays. With the discontinuation of the minimum euro exchange rate, the Dutch market environment remains challenging, regular guests are being targeted and differentiated and specialized marketing is being pursued. ST is therefore all the more pleased to have Philippe D. Clarinval (40), a convincing successor to the previous Country Manager Corinne Genoud. The 45-year-old left Amsterdam at the end of April 2015 to take over as Market Manager for the United Kingdom and Ireland.
Clarinval has used his solid academic hotel management training, including an MBA, in businesses all over the world. After various managerial assignments in Asia, the Swiss-Belgian dual national was most recently Managing Director of the Omnia Mountain Lodge in Zermatt and thus back in his native Switzerland. Philippe D. Clarinval is characterized by his multilingualism (German and French as mother tongues), his extensive international hotel industry experience and his knowledge of tourism as well as his personal proximity to the Benelux region.
Clarinval will take up his new position in Amsterdam on December 1, 2015.
