Frontwork: Megaposters cause a "stir!"
«Aufsehen!» is the name of this year's summer campaign by the City Association of Zurich. Frontwork is responsible for producing the mega-posters.
Summer in Zurich: that means strolling, shopping, relaxing, eating and drinking by the lake. A highlight every year are the summer events of the City Vereinigung Zürich. Instead of the colorful cows, bears, benches and flower pots, there is a new concept this summer - aptly named "Aufsehen!". Artistically designed works incorporate the city's spaces and squares into the action, interweaving the urban world with creative content. Impressively designed installations and artworks create a real stir. One of the technical partners of "Aufsehen!" is advertising technology specialist Frontwork.
- Confiserie Sprüngli (Hannes Schmid 1991, "2030" - People influenced by the digital world)
- Gmurzynska Gallery (Fernando Botero, "Santas")
- Swiss Life (Romero Britto, "Vivo" joie de vivre): This image was attached to the Swiss Life building as a large banner on a stretched scaffold - without a single screw
- ZKB (Nadine Geissbühler, "Tradition" silhouette art with various facets of the Canton of Zurich)
Responsible at Frontwork: René Amport (Advertising Technology). Project Responsible Agency: CP9 Advanced Marketing Solutions.
