TBS & Partner: Cultural Summer Nights
For the eleventh time, TBS & Partner has been commissioned to design the campaign for the Zürcher Theater Spektakel—in 2015, in the form of a dreamlike tribute to the beautiful venue.
In recent years, young artists have developed the campaign theme for the Zürcher Theater Spektakel based on a broadly defined brief. TBS & Partner provided the associative input and implemented the subject across all different media. For the eleventh and final engagement, the Zurich-based communications and design agency developed the subjects itself. And because the creators themselves are enthusiastic visitors to the festival and the memories of past cultural nights are intense and deep in the memory, they set themselves the task of visualizing these memories. Using a kind of digital collage technique, refined nocturnal impressions of the illuminated Landiwiese were created from the wide range of photographs. This is intended to create anticipation for the upcoming Kultursommernächte am See, which this year will take place a week earlier than usual on the open-air and tent stages (Thursday, August 6 to Sunday, August 23, 2015).
Responsible at the Zurich Theater Spektakel: Sandro Lunin (Artistic Director), Delphine Lyner (Co-Director, Organization & Finance), Veit Kälin (Co-Director, Technology & Production), Esther Schmid (Media & Communication). Responsible at TBS & Partner: Michael Schädelin (consulting/conception), Daniel Leber (creation/design), Marlen Gassler (project management), Nadia Ermert, Mara Weber (polygraphy), Heini Fümm (image processing), Daniel Erdin, Ramun Knapp (web), photographs by Christian Altorfer and Dominic Büttner.
