Ruf Lanz: Stop boards as life stations
VBZ accompanies many Zurich residents throughout their entire lives. This is illustrated by the latest installment of the popular VBZ campaign by Ruf Lanz.
The creatives didn't need any elaborate staging for this, just eight stop panels that cover an entire life in chronological order.
This statement is likely to remain valid for generations to come. Wherever new living and working spaces have been created in Zurich, public transport has been expanded. Most recently, the electorate approved the Hardbrücke streetcar connection and thus set the course for the extension of line 8 to the up-and-coming Zurich West district. According to the press release, the motif will be used on double-page advertisements, on posters, in all VBZ vehicles and online.
Responsible at Verkehrsbetriebe der Stadt Zürich VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Dave Schellenberg (Graphics), Pascal Trütsch (Consulting), Rico Rosenberger (Photography).
