The House - Relaunch
The House is sharpening its positioning as a modern Swiss communications agency specializing in «service-centered design» and revamping its brand identity. The highlight of this creative refresh: the new website, Thehouse.agency.
"After almost five years, it was time for us not only to successfully help our customers achieve their goals in the area of digital transformation, but also to develop ourselves further. After all, our digital commitment requires a consistent willingness to actively shape change," says Andreas Jorgella, Partner / Business Development.
The revision of the Zurich agency in phases:
Sharpening the positioning as a modern Swiss communications agency for "service-centered design" with expertise in networking creation, media, content and development for maximum campaign impact.
Overarching optimization of brand, logo, typography, domain and visual elements with high differentiation and recognition as an owner-managed agency.
Development of design studies and step-by-step implementation for all communication tools.
"The transformation is most evident on the website. Mobile-first has conditioned us to reduce to the essentials without losing dynamism and independence. The rhombus is placed at the center of the action as a new corporate element," says Grischa Rubinick, Executive Creative Director at The House. A particular challenge was to integrate the complex script for all devices into the CMS. "The structure, animation and behavior of the rhombuses in responsive design with breakpoints and touch events for mobile, tablet and desktop demanded a lot from us during development," says Guy Collé, Director Development.
