Last but not least: Every pixel counts
Samsung believes that every pixel counts when taking photos—and, with a print campaign, at least offers some creative arguments to support that claim.
More pixels do not necessarily mean better photos. On the contrary, depending on the image sensor, a lower number corresponding to the rest of the camera is better. What's more, most hobby and occasional photographers can no longer do anything with the resolutions possible today, as they don't usually print out vacation photos in F12 format. But the main thing is that the smartphone has the most megapixels of all. Lots of megapixels have always been a good selling point. Samsung claims: "Every pixel matters" - referring to the NX3000 model, which with 21.6 megapixels offers a lot of resolution for a small camera. Why do you need so many pixels? No idea. But JWT Italy provides the answer: so that you can capture so many details in a photo that you won't miss out on any future classics of photographic history. (hae)
