Ogilvy One for Dr. Oetker: Website launched for baking fans
Ogilvy One has launched a new website for Dr. Oetker. Baking videos are intended to inspire a younger audience to take up baking.
Tina Valli, Head of Recipe Consulting at Dr. Oetker, shows on Backvideo.ch how to prepare and bake Guetzli, cakes, and many other delicacies. The baking video site starts with four recipes and will be expanded into an online baking library with further episodes at regular intervals. The recipes shown can be downloaded as PDF files and printed out. In addition, the matching baking aids are presented, which can be purchased in the Dr. Oetker online store.
Responsible at Dr. Oetker: Tina Valli (Recipe Consulting Manager). Responsible at Ogilvy One: Doreen Roth, Sandra Pellny. Production: Lobster Studios. Sound: Jingle Jungle.
