TBWA for McDonald's: Three new spots for the Swiss weeks

In everyday life, it can happen again and again that a rösti burns. Or that the raclette oven, together with other plugged-in electrical appliances, blows the fuse in an old apartment. The actors in the commercials also remember such mishaps. They eat a McRaclette, a McRösti or a McFondue at McDonald's and are happy that they are spared such mishaps at the fast food giant.

To the McRaclette spot
To the McRösti spot
To the McFondue spot

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sébastien Dubey (Marketing Consultant), Sonja Milici (Marketing Coordinator). Responsible at TBWA\ZÜRICH: Remo Christen, Léonie Kelly (consulting), Urs Schrepfer (CD), Martin Friedlin (AD), Magnus Sambo, Simon Smit (text), Christina Hengstmann (agency producer), Caroline Breitenmoser (strategic planning), Adrian Egger, Dominique Magnusson, Lisa Mosimann (graphics). Simona Mink (DTP), Toni Rubera (image editing), Raphael Brugger (online), Agnes Meier (print production), Martin Haerlin (director), Michael Saxer (camera). Production company: Pumpkin Film, Producer: Sonja Brand, Caro Büchel, Claudia Brand (Post.) Media: OMD Switzerland, Leo Vogl, Andy Bartneck.