Management tools: Wemf consumer study analyzed
Since September, the Management Tools research institute has been offering a new service based on data from Wemf Mach Consumer. The company has reorganized and linked the target audience information from the consumer study.
The results of this work include new clusters on topics such as fashion, housing, money and the use of brands. The analyses are possible for the whole of Switzerland, for regions or individual economic regions. The cooperation enables companies and organizations to plan their measures in more detail and measure their success without conducting their own survey, the companies announced on Monday. With around 11,000 interviews, Mach Consumer is the largest consumer survey in Switzerland. It provides insights into the Swiss population's consumer and leisure behavior, health and mobility, for example.
