Admazing completes repositioning
The digital media company Admazing is repositioning itself as an online media agency. In doing so, Admazing wants to take account of its growing strategic consulting services.
In addition, the agency now works mainly with the "Double Click" digital marketing software package from Google, which also resulted in a complete redevelopment of the "Adcockpit".
The company has long relied on the intelligent combination of technology, creativity and media expertise when purchasing digital media services, according to an agency press release. Customers should receive comprehensive advice across all digital channels, a clear strategic approach and a high level of transparency.
"The fragmented digital channel can only be used sensibly for clients with intensive consulting, a lot of strategic work and the right use of state-of-the-art technologies. Our goal is always to maximize performance for the advertising client," Catrin Rubenson, CEO Admazing, is quoted as saying in the press release. Together with the international parent company DQ&A Media Group, the company will now be able to do this even better, according to Rubenson.
More technology and transparency
Central elements of the new positioning are media strategy models such as "Touch Tell Sell (TTS)", the comprehensive "Double Click" digital marketing software package from Google and close collaboration with specialized teams at Group level. This enables better performance and greater transparency from the planning and implementation to the optimization of digital advertising campaigns - both throughout Switzerland and internationally.
Programmatic advertising and data ownership
This means that even demanding projects in the areas of multi-channel/device tracking, dynamic retargeting and reporting can be implemented quickly and efficiently. For example, the full power of automated media buying (programmatic media buying) can now be utilized. The ever-increasing volumes of data generated by this belong exclusively to the clients in terms of "data ownership".
In addition, individualized dashboards can now be quickly developed that are perfectly tailored to customer requirements. Alternatively, every customer can continue to use the Adcockpit - in the current, completely redeveloped version.
