JvM /Limmat: The greatest SI Style of all time
The advertising agency Jung von Matt/Limmat has created an oversized mailing for SI Style. A giant issue, measuring 50x70 centimeters, promotes the reach of Switzerland’s largest women’s magazine to agencies and potential advertisers.
Wemf has confirmed it: With 420,000 readers, SI Style is the biggest celebrity and fashion magazine in Switzerland. Jung von Matt/Limmat has developed a special mailing for SI Style to communicate this success story to advertising and media agencies as well as advertising customers. The current issue of the magazine is published as "Riesen SI Style". Although the special edition has slightly fewer pages than the original, the content is otherwise identical, as Lukas Frei, Creative Director at Jung von Matt/Limmat, told Werbewoche. Only the editorial differs from the normal edition and is aimed directly at potential advertisers: SI Style has made itself both especially large and especially small with the special edition, it says. The print format is especially large at 50×70 centimeters, but the print run is all the smaller at 400 copies.
Analogous to the mailing, the agency designed web banners in which a rolled-up SI Style unrolls when the mouse pointer is moved over it. To complete the media package, advertisements were placed in industry-relevant titles. The ads and banners have been in use since mid-September and the magazine in giant format will be delivered in October.
Analogous to the mailing, the agency designed web banners in which a rolled-up SI Style unrolls when the mouse pointer is moved over it. To complete the media package, advertisements were placed in industry-relevant titles. The ads and banners have been in use since mid-September and the magazine in giant format will be delivered in October.
Responsible at Ringier: Thomas Kords (Head of Advertising Marketing), Cécille Blösch (Media Marketing Magazines). Responsible at Jung von Matt/Limmat: Lukas Frei (CD), David Hanselmann (AD), David Hugentobler (text), Matthias Fürst (graphics), Alex Schradt, David Lüscher, Wim Roelfs (online), Martin Samsel, Dennis Busch (consulting).
Caption: In direct size comparison, the "physical format" of Werbewoche looks almost modest.
