MCH Group: Cooperation with Carat
The trade show organizer MCH Group has begun a new partnership with the media agency Carat Switzerland. The collaboration covers the development of the media strategy, media buying, and the management of all online and offline media initiatives.
The MCH Group (formerly Swiss Exhibition) is an international live-marketing group. It organizes around 30 exhibitions, including exhibitions in the fields of watches, jewelry and art. Its own exhibition infrastructure in Basel and Zurich covers a total gross exhibition area of over 190,000 square meters. It also operates the Congress Center Basel. With Rufener Events in Zurich, Expomobilia in Effretikon and Winkler Veranstaltungstechnik in Wohlen, the MCH Group offers services in the national and international exhibition and event market.
