Havas Digital: Equip mails for Apple Watch
Havas Digital advises: Clients need to adapt their email templates for the Apple Watch. A hidden special code from the Havas Digital Unit makes this possible.
The digital arm of Havas Worldwide in Zurich has already existed for one and a half years with growing success. In addition to the standard repertoire, Havas Digital specializes in performance marketing, data-driven marketing and e-mail marketing, among other things. The new Apple Watch will also be delivered in Switzerland in the coming weeks. Two new requirements arise from this: firstly, iOS apps can be upgraded with Apple Watch-compatible content - and secondly, all existing email templates should also be adapted. Most of the existing HTML e-mail templates are not readable for the Apple Watch.
Peter Rehnke, Managing Director of Havas Digital, commented in a press release: "The Apple Watch brings with it a new challenge for email marketing. All - but really all - existing templates should be adapted so that they can be read on the new smartwatch. In future, separate content will have to be sent with every HTML email, which will only be displayed by the Apple Watch and will not be visible to all other devices. Not every email sending tool is designed for this. Businesses that rely exclusively on email marketing in particular should act quickly now. We also notice time and again that more than 50 percent of email templates are not smartphone-compatible, i.e. responsive. This is also a no-go in today's world and wastes valuable performance."
