A summer full of summer
Contexta's summer campaign for Valais/Wallis Promotion showcases the Valais summer like you've never experienced it before.
With the new summer campaign, Valais/Wallis Promotion and Contexta stage the Valais in all its originality and show the Swiss vacation paradise as it has never been seen before. The central message is that you don't have to travel far to immerse yourself in boundless forests, emerald green water and unspoiled nature.
At the heart of the campaign is the microsite Valais-summer.ch. On the platform, all "Valais lovers" can win daily summer vacations in Valais during the month of June. The site allows to discover the diversity of the summer and is also an example of how different tourism destinations can be integrated into the overall concept of a campaign. The site features a wide variety of experiences and offers from 19 partners in the fields of tourism, wine tourism and hydropower.
The campaign is accompanied by a TV spot, print ads, an experience booklet and online advertising media. All with the aim of focusing on the highlights of the Valais and showing viewers that the Valais is always worth a trip, even in summer.
Responsible at Valais/Wallis Promotion: Damian Constantin (Director), Madeleine Savioz (Marketing & Digital). Responsible agency: Contexta. Production: Yves Bollag, stories; Christian Aeby (director). Photo: Pascal Gertschen, Christian Pfammatter, Silvano Zeiter, Giovanni Castell, David Carlier; Patrick Salonen (post-production). Media: Mediaplus.
