Republica: New campaign for SC Bern
Republica is promoting SC Bern with a new campaign: the bear paw with a rock gesture makes it clear how loud and hard it gets in the stadium when the Mutzen play. The hashtag #bärnrockt is introduced for social media activities.
SC Bern has the largest and probably loudest following in Swiss field hockey. When it's playing and the stands are roaring, the atmosphere can easily be reminiscent of a rock concert. Republica, SC Bern's in-house agency, drew inspiration from this for the first motif of its new image campaign: It shows a bear's paw in the shape of a "French fry fork".
A new hashtag for online communication is also introduced with the headline "#bärnrockt". In the second half of the year, various social media activities will take place under this motto. SC Bern has been leading the National League A for years with over 45,000 Facebook fans and 12,000 Twitter followers. The campaign serves as image advertising and to promote season ticket sales and will be supplemented with further motifs over the course of the year. It will be used in the form of posters, advertisements, banners, public transport advertising and various below-the-line measures in and around Bern.
Responsible at SC Bern: Marc Weber (Chief Marketing Officer), Nicole Giroud (Head of Marketing Events & Services). Responsible at Republica: Chris Morgan (Creative Direction), Andreas Szentkuti (Text), Gary Jude (Composing Artist), Nadia Jost (Graphics), Simon Stalder/Andrea Nehls (Consulting), groci & du fresne (Photography), Bala Trachsel (Overall responsibility).
