The pencil for digital printing

It's not the first, but it's a decisive new architecture that the Neue Zürcher Zeitung wanted to give itself after 230 years. Publicis is providing the communications support for the new look. Unlike the newspaper, the agency did not look for a new look. The blue pencil remains the central visual. Somewhat implausible - in contrast to the content of the newspaper - are messages on a thin pencil that run for a full three lines. We can look forward to a relaunch in advertising too.