Scotti: There are no boring products
Lime kilns? No problem. Scotti has created a spectacular campaign for Maerz Ofenbau.
At first glance, lime kilns are only very technical. Scotti defined the benefits and a strategy. Maerz kilns are tailor-made for every climate. Extreme cold, heat, humidity or altitude: a Maerz always burns with maximum efficiency. Without any problems. The idea was almost born: lime kilns in use under incredibly harsh conditions. With the succinct remark "No problem". Scotti searched the whole world for nature photographs to realize the idea. And then built the kilns in the sea, in the desert, in the ice and on the Himalayas. The result: a campaign that is anything but boring and will be released in May 2015. Worldwide. Maerz is a subsidiary of Thyssen Krupp Industrial Solutions.
Responsible at Maerz: Stephan Lechner, Managing Director. Responsible at Scotti advertising agency: Patricia Meneghin, consulting; Peter Rettinghausen, CD and text; Simon Staub, AD; Jeannine Jones and Selina Muth, graphics. Image editing: Patrik Rohner, Rohnerretouche and Linus Schneider, Pixelprinz.
