Keep at it, one way or another

With the construction site advertisement announcing the rebuilding of the Tages-Anzeiger, Spillmann Felser Leo Burnett brought a former WHS copywriter onto the scene. The same idea had already been hatched there for the Tagi in 1997. But the all-time slogan for this newspaper says: "We're staying tuned." So the unintentional recycling is probably excused. And with the new ads, SFLB has moved into new dimensions. "What if the important convinced people of this world hadn't stuck with their idea?"