Vitamin 2: Campaign for 8 Days a Week
Vitamin 2 has reimagined *The Neverending Story* and launched the relaunch of the company 8 Days a Week.
Advertising pillars, shop windows and local doors adorned eastern Switzerland with a new never-ending story over the last few days. Simple black posters with a large white "8" served as a teaser. Flanking 220 advertising agencies and studios were contacted with a mailing.
The much-discussed communication appearance in Eastern Switzerland without a recognizable sender was followed a week later with supplementary info posters, teaser mailing and a new Website dissolved. The company behind this campaign is called "8 Days a Week" and is a proven professional for the distribution of posters and flyers with over 2200 poster sites and 22 years of experience. 8 Days a Week is mainly active for advertising agencies, cultural and event organizers.
Responsible at 8 Days a Week: Rubel Vetsch. Responsible for vitamin 2: Jan Hasler (consulting), Dominic Rechsteiner (graphics/design), Thomas West (programming).
