ASW with five new members
At the 52nd Annual General Meeting of the ASW on May 8, 2015, Michael Waldvogel was re-elected as president, Roland Friedl as vice president, and all incumbent board members were re-elected to their positions—and five new members were welcomed.
Five agencies have joined the ranks of the award-winning, owner-managed communications agencies:Raphaël Surber from the Mehrwert agency in Baden, Tobias Gläser from Glaswerk Design in Baden, Pascale Hoch from Kraftkom in St. Gallen, Ursula Keller from Prädikat in Aarau and Fredy Obrecht from Publix advertising agency ASW in Lyss (pictured from left to right).

Benno Frick also bid farewell to the long-standing managing director of the industry association bsw. In a witty interview, Benno asked the departing Peter Leutenegger about his vision for the industry and his own plans for the future. As a farewell gift, Peter received the ASW cube in the form of a Truffe cake, "several 10,000 calories heavy" and decorated with the ASW logo made of the purest sugar. The event took place in the extensive cave system of Brünig Park in Lungern. There, the participants also competed in a shooting competition with crossbows, bows and blowpipes.
