Experience the impact of poster campaigns on film

For some years now, Hollywood has been reaching deep into its digital bag of tricks when fantastic creatures or alien worlds are shown on the big screen. Thanks to the latest computer technology, this now looks more realistic than was possible with analog tricks. APG|SGA has recently started using a similar method for new business activities and customer presentations: The basis of "Virtual Campaign" (virtual campaign) is film footage of digital and analog APG|SGA advertising spaces, which is edited together into a product clip and digitally processed by partner Herzbergmedia in Cologne. The result is product films that show real-looking poster campaigns. Herzbergmedia impresses with its many years of filming experience, good references and a specially programmed Internet portal that is easy to use. According to APG|SGA, no one in Switzerland currently offers a comparable portal.

For APG|SGA, the investment in this project has already paid off: "Virtual Campaign" has proven itself as an enriching sales tool and as emotional generic marketing for Out of Home Media, according to the press release. The clips, which can be put together individually and flexibly by our APG|SGA employees, trigger strong emotions. The customer can get a realistic impression of their future campaign.