TBWA for McDonald's: Welcome to the club
TBWA\Zurich is launching a campaign to promote McDonald's new Clubhouse Burgers.
McDonald's now offers Clubhouse burgers. Without any club membership, entry restrictions or formal requirements - but for everyone. The new specialties from Switzerland's most popular restaurant impress with delicious ingredients in two variations: Bacon Clubhouse Beef or Bacon Clubhouse Chicken.
With these new products and the campaign developed by TBWA\Zurich, McDonald's is providing a further addition to its well-known originals. And with this change, one more reason to visit the only club that is open to everyone. The new creations can now be seen on TV, in advertisements and on posters, online and, of course, in real life at McDonald's.
Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Severine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Bettina Klossner, Tizian Walti (Creation), Simon Rehsche (Strategy), Stephan Lanz, Katalin Bertyak (Consulting), Agnes Meier (Production), Roland Kniel (Photography), Thomas Burden (3D Programmer).
