Rod sets the scene for SBB's sustainability message

SBB has a sustainability advantage that the company is consistently developing across all divisions and areas as a contribution to a sustainable Switzerland. As of now, this also applies to embankment maintenance - 2700 hectares along the railroad network are under control at SBB. With immediate effect, 80 sheep are being used by SBB to maintain the embankments along the tracks. The rare "Skudde" sheep have various advantages over mechanical slope maintenance: for example, they move more efficiently in impassable terrain, have a selective grazing behavior - they decimate overgrown problem plants, favor the growth of meadow plant species and at the same time spare the habitat of ground-nesting birds. During 22 hours a day, the SBB sheep accomplish a remarkable feeding performance of 1000 square meters. Through their efforts, they promote the biodiversity of nature and the preservation of their pro specie rara sheep breed.

The agency responsible for staging this sustainability message, together with SBB, is Rod Kommunikation, and the sheep were photographed by renowned photographer Bruno Augsburger. One day after the launch, many signs point to the popularity of the new SBB employees: in addition to the response in 20 Minuten and the German newspaper Die Welt, the hashtag #sbbmääh figured at times on Monday at number 2 of the Trend Topics on Twitter.

Responsible at SBB: Jan-Hendrik Völker-Albert (Head of Strategy, Marketing & Sustainability); Christina Elisabeth Meier (Head of Sustainability); Christina "Shibby" Schmid (Social Media, E Business); Myriam Siksou (Head of Group Marketing).