Over 50 percent of Swiss companies are digital dinosaurs
An HWZ study concludes that more than half of the companies and organizations in Switzerland lack digital expertise. At the same time, 74 percent of companies believe that digitalization is having a major impact on their industry.
The study was conducted as part of a master's thesis at the HWZ University of Applied Sciences in Business Administration Zurich. "Swiss companies still seem to lack digital know-how at both management and employee level," says Sven Ruoss, Head of CAS Social Media Management at the HWZ, summarizing the results of his study.
"This is despite the fact that 74% of the companies surveyed assume that digitalization will have a major or very major impact on their industry." For half of Swiss companies, this will be critical to success by 2017.
Lack of know-how at management level and lack of financial resources
Swiss companies are mainly challenged by the digital transformation due to limitations in the IT system, a lack of financial resources and a lack of expertise at management level.
"A rethink is urgently needed, as no industry can escape digital development. A sensible use of digital possibilities can significantly increase customer loyalty and usually leads to an increase in efficiency in all areas," says Manuel P. Nappo, Head of the Center for Digital Business at the HWZ. The study identifies "digital security" and the areas of "mobile", "big data", "social media" and "cloud computing" as pioneering technologies. Product and service enhancements, an improved customer experience and increased productivity are listed as the most important reasons for companies to undergo digital transformation.
About the study/master's thesis:
463 people took part in the study/survey. Of these, 77 % were male and 23 % were female. 62 % of the respondents are in management, 33 % have no management function and 5 % are self-employed. Further summarized information: Digital transformation in Switzerland
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