Agentur Knobel becomes part of the Hotz Group
Twenty-three years after founding the agency, PR entrepreneur Peter P. Knobel is arranging for the succession of his eponymous agency and integrating the company into the Zurich-based Hotz Group.
The entire share capital of Dr. Peter P. Knobel AG will be transferred to the Hotz Group with retroactive effect from July 1, 2009, according to a press release issued on Thursday. All existing employees will remain with the company and thus their clients, as will the status as Hill & Knowlton's Exclusive Swiss Associate. The agency name Knobel will also be retained. However, the positioning of the brand is to be sharpened, according to the statement. Until the management is reorganized, the agency management will remain with Peter P. Knobel. However, his wealth of experience will remain with the company afterwards: firstly as a member of the Board of Directors and secondly as a strategic consultant.
