Typical Bern" label on product packaging
«Typical Bern»: That’s the name of a label that has recently begun appearing on several products from the city of Bern and the Oberaargau region. Bern Tourism and several partner organizations aim to further strengthen the “Bern” brand, which was introduced in 2011.
Initially two producers from the city of Bern, five others from Oberaargau and the Huttwil theme markets will now use the label on packaging and in advertising messages. The producers include the Bernese bakery Reinhard with its gingerbread and the care product manufacturer Suissessences in Wangen an der Aare. The idea behind the new label is that the manufacturers of the products benefit from the Bern brand, but also that the tourist destination of Bern benefits from the quality and good reputation of the products. This is what representatives of Bern Tourism and partner organizations told the media in Bern on Thursday. Accordingly, the label will only be awarded to producers who have a direct link to the Bern region, produce high-quality products and implement sustainability measures.
The new label will not only be displayed on products. It will also be awarded to services, events and institutions that stand for Bern and "where Bern is in it", as Markus Lergier, Director of Bern Tourism, says.
The fact that only seven producers and the Huttwil theme markets are using the label in the first phase is due to the circumstances: the introduction of such a label requires a certain amount of time. Packaging, for example, cannot be changed from one day to the next. Lergier predicted that ten companies from the city of Bern would be using the label within a year. Sven Gubler, director of the city centre organization BERNcity, said that his organization was very interested in the label. (SDA)
Teaser image: Bern Tourism
