Maxomedia realizes launch campaign for Ovomaltine Choco Crunch
Maxomedia developed the launch campaign for Wander's Ovomaltine Choco Crunch. The agency invented the «crunch» and made this sound the central theme of the campaign.
The campaign focuses on a TV commercial that puts the product claim "Nothing crunches like the new Ovomaltine Choco Crunch" to the acid test: Three teenagers are looking for the ultimate crunch experience and in the end realize that nothing comes close to the drinking fun of Ovomaltine Choco Crunch.
In addition to the TV commercial and a humorous radio promotion, other suitable measures are being implemented, such as the "Crunch" ringtone for downloading, advertisements, trade fair stands and samplings. There is an online microsite and advertising material on MSN Messenger, Netlog and Facebook.
In addition to the TV commercial and a humorous radio promotion, other suitable measures are being implemented, such as the "Crunch" ringtone for downloading, advertisements, trade fair stands and samplings. There is an online microsite and advertising material on MSN Messenger, Netlog and Facebook.
