KSP for VW: The Road to Blue in 20 cities
Hundreds of thousands of people have already joined the Road to Blue online. Now it winds its way through 20 commuter towns across Switzerland.
Passersby are guided to the new Golf GTE plug-in hybrid with more than 100 graffiti, which makes its spectacular appearance in an online film with campaign ambassador Stress. In it, he proves to his passengers that you can have all the more fun with less fuel consumption. The visuals from the TV spot were put on the road in a night and fog campaign. Placed in highly frequented locations with environmentally friendly chalk spray, they draw attention to Volkswagen's sustainable commitment. And to another milestone on the Road to Blue.
Responsible at Amag Switzerland: Oliver Stegmann (brand manager VW PW, director); Sandra Grau (marketing manager VW PW, authorized signatory); Jannine Fäh (advertising specialist VW PW). Responsible at KSP: Sascha Borsai, Benny Goldstein (creative direction); Kevin Zysset (graphic designer, photographer); Fabrizio Bonifazi (text); Rémy Müller (consulting management); Franziska Saxer, Nina Stebler (consulting).
