On a loop route with 2C Communication
2C Communication has been committed to raising awareness of breast cancer since 2007. With a 4,500 km long loop route through Germany and Switzerland, Pink Ribbon aims to motivate the population to take action.
2C Communication has been committed to raising awareness and education about breast cancer in Switzerland since 2007 and is, among other things, the organizer of the Zurich Pink Ribbon Charity Walk. The Pink Ribbon Loop Route is a joint project with "Awareness DeutschlandgUG", which is responsible for Pink Ribbon activities in Germany. Nestlé Fitness Cereals, Philips and Swiss Life are the main partners of the Swiss Pink Ribbon Loop Route. Nestlé Fitness Cereals and Philips have been committed to Pink Ribbon Switzerland for several years and Swiss Life would like to support the important prevention work against breast cancer with its commitment.
You can discover beautiful regions by bike or on foot and be part of the largest loop route in the German-speaking world. Those interested can choose a section or part of the recommended daily stages and enter their individual kilometers in the planning tool. The pink loop fills up symbolically and all the kilometers covered in one of the two countries are added up at the same time. The aim is to cover the entire distance from April to October 2015. In order to cover all Swiss language regions, one route starts in Geneva and one in Lugano and continues to Constance, where it runs through the whole of Germany to Hamburg and back to Passau. The Pink Ribbon route recommendation is intended to send a visible signal of solidarity and also raise money for breast cancer prevention.
Celebrities in the spirit of solidarity
To draw even more attention to the project, Swiss celebrities are supporting the Pink Ribbon campaign. Sports legend Bernhard Russi will hike over the Gotthard, Tanja Frieden and Franco Marvulli will go on a surprise bike tour, ice princess Sarah Meier will rollerblade a section of the route and Pink Ribbon ambassador Beatrice Tschanz will set off on a walk. They are all part of the large international solidarity movement under the banner of Pink Ribbon, because breast cancer goes beyond national borders.
The planning tool
The user receives over 100 route recommendations and can select and plan their own route section on the overview and detailed maps. Various search functions, presentation of the tours with interactive elevation profile, printout of the tour information as a PDF file, download of GPX files, mobile-optimized presentation, etc. - these are just some of the fantastic features that the website offers the user. Extensive comment functions for a dialog-oriented presentation allow the website to grow into an active community platform. The Schleifenroute is part of the largest European outdoor platform "Outdooractive".
For more information Looproute.ch
